They are easy to recall. This
is important in a printed ad or 30 second
TV or radio commercial
say you watched two TV commercials for a personal
injury attorney. The first one said to
call 1-800-776-5342 and the second one
said to call 1-800-PRO-LEGAL. Which
one are you going to remember?
2. It's cost effective. Pricing starts at $69.00
per month for your market area and discounts are
available for multiple market areas.
3. They dramatically increase advertising response
rates. According to Michael J. Motto
Advertising in New Providence, N.J., a study
found that radio
ads using a vanity number drew 14 times more
calls than a numeric 800 number.
4. You can advertise like the "big
you think that UPS or FedEx would advertise
vanity numbers like 1-800-PICK-UPS and 1-800-GO-FEDEX
it didn't work?
5. People don't use the Yellow
Pages much anymore. If
they do pull out the phone book, they could
be sidetracked to an ad for your competitor.
why it's much more desirable to advertise
a vanity number that can be easily remembered
and spread by
Corporate branding. You own exclusive rights to the
number you choose for your market area. Advertise
it according to your own marketing strategies so
you can become known for the service you provide.
7. Prestige. Need we say more? If you are a LASIK
physician, wouldn't it be great to say in your ads: "Want
clearer vision? Call 1-800-MY-LASIK."
8. We provide TV, radio and mobile billboard advertising. Through our affiliate programs, we can assist you
with a targeted marketing campaign to advertise your
number on TV, radio and mobile billboards.
9. We have Spanish language PHONE PHRASES ®. We recognize
diversity and have Spanish language numbers to accommodate
your Hispanic clients.
10. We give referral discounts. If you sign up for
our service and refer another professional to us
and they sign up, you get a discount on your bill.